Santa Clara Center for Occupational Safety and Health uncovered the dirty underside of some of Silicon Valley's biggest names: Intel, Hewlett Packard, and National Semiconductor. SCCOSH ran this full-page ad in the New York Times highlighting the near-death experience of Rodrigo Cruz, a victim of one of many health and safety violations by Romic Environmental Technologies, a waste processor used by major corporations in Silicon Valley. The ad highlighted the human price of waste processing plants located in low income neighborhoods and staffed by exploited immigrant workers.