California Nurses Association
Prop 216 Campaign
“Pay the Price”
:30 TV Spot, 1999 (1.6MB)

On behalf of the state's largest union of registered nurses, the California Nurses Association, PMC created a campaign to protect the rights of Californians to quality health care through Proposition 216, the nation's first law guaranteeing all hospital patients the right to safe nurse-to-patient ratios.

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